Supply Chain Resilience Study Among Manufacturing Executives (DACH Region)

Project Overview :

A B2B study across Germany, Austria, and Switzerland targeting supply chain and operations executives (VP-level and above) in manufacturing companies with €100M+ revenue, examining resilience planning, supplier diversification, and technology investment priorities.

Challenge :

Reaching a very senior, low-incidence executive audience in the DACH region — known for lower online survey participation — with 60 completes, a 20-minute LOI, and rigorous verification of both seniority and company revenue.

Solution :

Our multi-layered B2B approach combined:

• Blended B2B Sourcing : Multiple professional panels combined to widen senior executive reach.
• Local-Language Fieldwork : German-language questionnaire with market-specific terminology for accurate measurement.
• Seniority Verification : Role confirmation via profile cross-checks and open-end validation.
• Patient Field Management : Monitored pacing across sources to protect quality over raw speed.

Project Results :

Target: Supply Chain/Operations Executives, DACH manufacturing, €100M+ revenue.

N Size: 60 completed interviews.

Length of Interview (LOI): 20 minutes.

Field Time: 12 days.

All quotas met within the extended but agreed field window. The client received a nuanced view of supplier diversification plans, near-shoring sentiment, and automation investment budgets across the region.